Subscription beauty boxes are a relatively new concept in the UK that seem to have picked up a fair amount of speed over 2016. For the last year the Birchbox adverts have been popping up in my Facebook newsfeed and catching my interest. But did I really want to spend £10 a month on a box of makeup I wanted but didn’t need? Cancelling my gym membership gave me an extra £24 a month to spend, and an offer to get 2 for 1 on the first month popped up in my newsfeed. Screw it; I’m subscribing to Birchbox.